Essentials of modern marketing



Local cover image
Local cover image


Normal view

Essentials of modern marketing : The worlds first marketing book around market-specific success stories / Philip Kotler and Abu Yousuf Muhammad Abdullah.

By: Kotler, Philip
Contributor(s):Abdullah, Abu Yousuf Muhammad [author]

Material type: Text Language: English Publication details: Dhaka: Northern University Publications, c2023. Edition: Bangladesh ed Description: x, 295 p. : ill. ; 30 cm ISBN: 9789843546418Subject(s): Marketing LOC classification: HF5415 .K68 2023